We had steak for dinner tonight, and since I don't eat meat, my sister picked up this veggie-friendly alternative (thanks, sister!). After seven years of experimenting with different meat substitutes, I'm pretty cynical when it comes to trying new faux meats. But I was pleasantly surprised by this one. The texture isn't weird and stringy, which is what I've found with Boca and other brands -- probably because it's made with all natural ingredients, which is awesome. I checked out the product web site, and found an extensive line of other yummy-looking products, which I hope they sell at my local Whole Foods!